customer_acquisition_xmile 1af024e0-b6ad-45e7-a36e-aafb56520a13 isee systems, inc. Stella Architect

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Initial_Customers Customer_Acquisition Acquisition_through_Advertising+Acquisition_through_Word_Of_Mouth consumers_reached_through_advertising*Advertising_Success Consumers_reached_per_Euro*Advertising_Budget*(1-Market_Saturation) 0.1 100 100 Customers/(Potential_Customers+Customers) 0 Consumers_reached_through_word_of_mouth*Word_of_mouth_success*(1-Market_Saturation) 10 Customers*Contact_Rate 0.01 Initial_Potential_Customers Customer_Acquisition 60000 Advertising_Success Acquisition_through_Advertising Acquisition_through_Advertising Customer_Acquisition Consumers_reached_per_Euro consumers_reached_through_advertising consumers_reached_through_advertising Acquisition_through_Advertising Market_Saturation consumers_reached_through_advertising Customers Market_Saturation Advertising_Budget consumers_reached_through_advertising Market_Saturation Acquisition_through_Word_Of_Mouth Acquisition_through_Word_Of_Mouth Customer_Acquisition Customers Consumers_reached_through_word_of_mouth Contact_Rate Consumers_reached_through_word_of_mouth Consumers_reached_through_word_of_mouth Acquisition_through_Word_Of_Mouth Word_of_mouth_success Acquisition_through_Word_Of_Mouth Potential_Customers Market_Saturation